Within the core of Shale Energy is an unyielding determination to redefine the future of energy. Tapping into the unknown can be a daunting challenge, but is one that Shale Energy embraces.
Armed with fresh conviction, steadfast competence and local pride, the brand is driven by the gears of exploration & discovery, represented by the rotating hexagons. Inspired by Middle Eastern architecture, it is these hexagons, which emulate the basic building blocks of hydrocarbon, that put the company’s ultimate goal into perspective: extracting & utilizing Oil Shale.
The cube’s function is not only to represent Oil Shale but its shape serves the purpose of conveying the multidimensional potential of this new source of energy; something so complex, yet so promising. To complement the dynamic, ambitious forces driving Shale Energy, orange accentuates the identity with a jolt of energy & modernity, while gray embodies Oil Shale in its natural form.